Bankruptcy

Getting the Heck out of Dodge Ad Campaign

By mcbride

Local Dodge dealer strikes back and the customer is the winner.  Only a few months after agreeing to open/purchase a Dodge dealer, owner principal, Will Churchill, finds that his dealership is on the public list of Chrysler stores which are to close.  Thus, he promptly offered all of cars for sale to wholesalers and then in a remarkable gesture of good will toward his customers, he offered these vehicles to the public at that offered amount.  Thus, these vehicles are really being sold at below dealer cost. ?The dealership normally sells about 45 new cars and trucks a month. By Tuesday afternoon, Churchill said, he had sold nearly that many since Saturday. And his advertising campaign begins today.?  The best deal? Try a Dodge Charger, the ?sister car to the Chrysler 300, for $17,887, brand new.  And no I do not own a piece of that or any dealership.

Here is a link to one article on Mr. Churchill?s deals: http://www.star-telegram.com/business/story/1387039.html and

here is his latest ad: http://newspaperads.dfw.com/ROP/ads.aspx?advid=653096&adid=7845196

Michael

Full post as published by Texas Lawyer Blog on May 20, 2009 (boomark / email).