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Media & Entertainment Law

: Sports Biz

It's Open Season on Bowl Affiliations

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The BCS Conferences are all conducting their spring meetings in the next couple of weeks at various luxury golf resorts around the country.  Topic number one on the agenda of each conference meeting will be the league's bowl affiliations as most bowl contracts, other than the BCS bowls and a couple of others, will all be up at the end of the upcoming season.  We are likely to see considerable movement among the conference affiliations of the mid-tier bowls aligned with the Big Ten, Big XII and Big East conferences.

Each conference has its own idiosyncratic reason for desiring changes in its bowl lineup, but in each case, it looks as if change is likely.  For starters, the Capital One and Champs Bowls, both held in Orlando and run by the same organization are held in a stadium, the Citrus Bowl, which is in desperate need of renovation.  The commissioners of both the Big Ten and SEC, which meet in the Capital One Bowl have repeatedly expressed their desire for renovation of the stadium.  So far, the promise of renovation to come and the bowl's $4.5 million payout, the highest of a non-BCS bowl, has been enough to keep the conferences content.  That may no longer be the case as the Cotton (with its new home at new Cowboys Stadium), Houston and Outback are likely to push hard for the position as number two for both the Big Ten and the SEC.  

The Big Ten may look for more geographically friendly bowls as may the Big XII.  The Big East will look to substantially upgrade its bowl slate based on the respect its members have gained since the ACC raid in 2004, in both on field performance and fan support.  The Big East league officials are being close mouthed but have given some indication that they believe an upgrade is in the works.  Any Big East upgrade could have a domino effect on the lower tied bowls of the Big Ten, Big XII, SEC and ACC, not to mention the bowl affiliations of CUSA and the MAC.  It should make for a very interesting eight months of negotiations among conference suits and men with brightly colored blazers. 

Full post as published by Sports Biz on May 19, 2009 (boomark / email).

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