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Why Avvo's Top Legal Blogs List Is a Joke and How to Fix It

By Neil Squillante

Avvo's Top Legal Blogs list (TLB) ? a ranking of the top legal blogs (blawgs) ? is a textbook example of smart marketing. It provides interesting information and attracts inbound links (especially from the featured blogs). I applaud the list in the abstract, but deplore its implementation. It strikes me as a lazy effort designed purely for marketing purposes with little to no regard for accuracy ? strange for a company whose mission revolves around providing actionable information about lawyers. Avvo's TLB has two major problems ? sample pool and data source. A list by its very nature depends entirely on these two components. In other words, TLB is unreliable. It's also a slap in the face to legal bloggers, most of whom frankly need a slap in the face, just not of this variety (I'd like to see legal bloggers debate each other more often and also criticize lists like TLB)...continue to full post

Full post as published by TechnoLawyer Blog on May 18, 2009 (boomark / email).