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Susannah Gardner, author of Buzz Marketing with Blogs for Dummies [LexBlog Q & A]

By Kevin OKeefe

Our first LexBlog Q & A of the week focuses less on the law and more on blogs: the impact they're having on journalism, how they've changed in recent years, and how authors manage to keep up with the industry. To guide us through the maze is Susannah Gardner, author of the 2005 how-to book Buzz Marketing With Blogs for Dummies (one of the staples of our in-house library here at LexBlog's Seattle office). Susannah, who recently wrote the second edition of Blogging For Dummies, works at the Vancouver-based web design copy Hop Studios. 1. Rob La Gatta: From 1997-2003, you taught online publishing to journalism students at USC. Did you see students graduating from journalism school there with an understanding of new media's importance? Susie Gardner: Yes and no...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 11, 2008 (boomark / email).