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Networking through the Internet : It's back to the future for good lawyers and law firms

By Kevin OKeefe

I was speaking to a reporter from Montreal on Friday afternoon. He wanted to know why social media, including blogging, was becoming so popular for lawyers. I fell back on what's becoming increasingly more clear to me. I explained the best lawyers have always gotten their best work by word of mouth. To generate a word of mouth buzz about what you do as a lawyer (and that you do a nice job of it), you have to network with your target audience of clients, prospective clients, referral sources, and those people who influence those three groups. I continued by explaining that with the Internet driving all commerce today, networking is done online as opposed to offline. Good lawyers who have gotten their work by word of mouth need to move their networking online...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 10, 2009 (boomark / email).