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International Law

: China Law Blog

Listen, Know, Participate, Chinese Style

By Dan Harris and Steve Dickinson

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Excellent post up on Sam Flemming's China IWOM Blog, entitled, "Dell finds closure to Processor Gate and 'Dell Hell' in China." It is on how Dell uses its China internet presence deftly to speak to the Chinese consumer in its own voice. This is a must read article for any business looking for assistance on how to convey their company voice online in China

Full post as published by China Law Blog on February 10, 2008 (boomark / email).

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