Solo Practice

"The Billboard" - Who says billboard advertising isn't effective?

By The Greatest American Lawyer

We would never have considered a billboard, and we don't really advertise locally. We put all our resources into the web, the most cost-effective advertising around.  80% or more of our business is outside the state. 50% of those clients are outside the country.  We have little interaction with the local bar, which can be petty and inbred.   But there is this one firm that has been a perpetual annoyance through the years (not my old law firm BTW). Having figured that maybe ignoring them wasn't working very well, we settled on this billboard which is right across from their office building.  They get to look at it every day. I get to smile thinking about them looking at it and knowing that, even after it comes down someday, "it can always go back up."

Full post as published by The Greatest American Lawyer on April 29, 2009 (boomark / email).