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: Effective, Ethical Marketing For Attorneys

2009 Great Legal Marketing Super Conference is Now Open for Registration

By Ben Glass

In 2003, I started coming up with a game plan on how I was going to create my ideal law firm. I started by throwing out the usual way lawyers think about marketing...

? Thinking that a "marketing plan" begins with deciding what percentage of revenue is going to be devoted to marketing (by its very definition, you limit your income this way!!)...

? Trusting the design of my ads, websites, newsletters and blogs to the folks selling me those media (who, I discovered, have NO incentive to make me any more successful than their other clients)...

? Engaging in random chance marketing by running exactly the same ads that ALL of my competition was running (just check out the Yellow Pages to see what I'm talking about).

I'm presenting it all at the 2009 Great Legal Marketing SuperConference, the best legal marketing seminar on the planet.

Full post as published by Effective, Ethical Marketing For Attorneys on April 23, 2009 (boomark / email).