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Intellectual Property Law

: OUT-LAW.com

Dutch authorities give strict ruling on legal hurdles for viral marketers

By Pinset Masons

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Viral marketing which relies on people to hand over friends' contact details can be legal but only if certain conditions are met, Dutch authorities have ruled. Companies must be careful not to break telecoms and data protection laws, regulators said.

Full post as published by OUT-LAW.com on April 21, 2009 (boomark / email).

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