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: New York Supreme Court Criminal Term LibraryStudy Questions Anonymity of Data Collected by Behavioral Targeting Companies
By David Badertscher, PLL
Source: Lexology, April 20, 2009.
Study questions anonymity of behavioral targeting data
Manatt Phelps & Phillips LLP
"Behavioral targeting companies have long maintained that tracking users' online surfing habits in order to send them ads targeted to their interests does not compromise user privacy because the companies do not know users' names, addresses, or other personally identifiable information."
Full post as published by New York Supreme Court Criminal Term Library on April 20, 2009 (boomark / email).
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