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"Behaviorial targeting" and privacy?

By John Wesley Hall, Jr.

Today's NTTimes's has this: The Already Big Thing on the Internet: Spying on Users, by Adam Cohen. The article is about how cookies on our hard drive report us to the Internet sites we visit and how the Internet companies use that information, maybe to our great embarrassment and definitely at a cost of our privacy. The big thing now: "The driving force behind this prying is commerce. The big growth area in online advertising right now is 'behavioral targeting.'” The Federal Trade Commission has proposed self-regulatory guidelines for companies that do behavioral targeting. Anything that highlights the problem is good, but self-regulation is not enough. One idea starting to gain traction in Congress is a do-not-track list, similar to the federal do-not-call list, which would allow Internet users to opt out of being spied on...continue to full post

Full post as published by Fourth Amendment on April 06, 2008 (boomark / email).