Practice Management

Building a Better Brand Morgue

By Dan Hull

Remember that store called Circuit City? It's hardly a notion that at first blush makes you bounce out of bed to eagerly greet the new day. But Salon.com has collected some very instructive swan songs at its Brand Graveyard. To be fair, some of the brands discussed--like Saab--are merely sick or dying. Or people are working hard to kill them. Which reminds me to ask this question: would some nice northern European company please buy Saab back from GM? See today's Bloomberg.

Full post as published by What About Clients? on April 17, 2009 (boomark / email).