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MonetaSuite reaching out to bloggers in effective way

By Kevin OKeefe

Many companies will send out press releases to try to court bloggers and get them to write about new products. This usually has the opposite effect, as bloggers will promptly hit "delete" and take a skeptical view of that company in the future. The MonetaSuite team is using the occasion of the ABA TechShow to take a creative approach other companies should emulate — actually coming to bloggers to introduce their innovative product and seeking out their feedback. The company invited legal bloggers to a private dinner and breakfast in Chicago to introduce their new legal technology application MonetaMail. Attendees will receive a one-year's licence to MonetaMail, with the expectation that they will provide feedback and input on their experiences with the product as they use it...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 01, 2009 (boomark / email).