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Intellectual Property Law
: Guiding Rights BlogAssociation Forum Hosts Attorney Mark Partridge on Intellectual Capital Management
By Mark VB Partridge
Using Intellectual Capital to Step Up Your Business in a Down Economy
Intellectual capital is your most valuable business assets, and its importance rises even higher in a down economy. Organizations that learn to leverage their brands, content and information grow faster, according to recent economics studies. The challenge is how to avoid becoming a commodity or losing valuable rights at a reasonable cost. In this program, you will learn:
* Why intellectual capital is your most valuable asset in a down economy
* How to ...
Full post as published by Guiding Rights Blog on March 24, 2009 (boomark / email).
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