Legal Marketing & PR

Being Interviewed Successfully

By Edward Poll, J.D., M.B.A., CMC

Terri Lonier discusses how to be successful in being interviewed for print media. She should know. She's made a success with her emphasis on Solo Working and Solo Networking.

Her main points are:
1. Return a reporter's call or email promptly 
2. Find out what the reporter is interested in writing about 
3. Know what you want to say and stick to it 
4. Determine how you want to be identified
5. Be a resource for the reporter

This latter point is particularly important. Even if your name doesn't get into the story, the reporter will remember how helpful and prompt you were this time, and call you again! Being on a reporter's "call sheet" is gold!

Full post as published by Law Biz Blog on February 06, 2008 (boomark / email).