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Michael Jordan as t'ai chi practitioner.

By Marks & Katz, LLC

Hesitant to promote Nike -- which at least in the past has had some overseas contractors who imposed substandard working conditions at best -- I like Mike in this Nike commercial (posted at Conflict Zen) where he underlines how success is impossible without risking loss.  Investing in loss is a central principle in the t'ai chi martial art that I practice daily. T'ai chi master Cheng Man Ch'ing talked of investing in loss not for purposes of losing, but for purposes of yielding initially to the opponent's attack as a prelude to countering the opponent and throwing him or her a great distance. Cheng Man Ch'ing's student William C. Phillips addresses investing in loss here.  Tell me, Nike, were any t'ai chi practitioners involved in creating this commercial? continue to full post

Full post as published by Underdog on March 08, 2009 (boomark / email).