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Personal branding for lawyers in the age of Google

By Kevin OKeefe

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Seth Godin discussed the downside of personal branding in the age of Google in a post this morning. Seth's story was about a woman who ran an add for a housekeeper on Craigslist. Three resumes rose to the top and she Googled each to look at their backgrounds. The first search turned up a MySpace page. There was a picture of the applicant, drinking beer from a funnel. Under hobbies, the first entry was, "binge drinking." The second search turned up a personal blog (a good one, actually). The most recent entry said something like, "I am applying for some menial jobs that are below me, and I'm annoyed by it. I'll certainly quit the minute I sell a few paintings." And the third? There were only six matches, and the sixth was from the local police department, indicating that the applicant had been arrested for shoplifting two years earlier...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 28, 2009 (boomark / email).