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Intellectual Property Law

: Invent Blog

Business Advice & Personal Branding

By nipper

Good friend Justin Foster (branding guru/social media expert, has a great post on his blog talking about the business lessons he learned in the first five years of running his own business.  What is amazing is how many of those lessons translate directly to lawyers.  Read it.  Excellent advice. One thing Justin (aka @brandmilitia) taught me this last year:  whether or not you realize it, you have a personal brand.  You should monitor that brand.  You should control that brand.  You should improve that brand.  You should avoid anything (including business relationships) that tarnish that brand (remember that if your personal brand is weak, you inherit the brand of those you associate with). So…what are YOU going to do about your personal brand this year?  Some possibilities: hire a personal/business coa start blogging, even if it is microblogging via Twitter (there are 50+ IP attorneys doing just that already) learn to effectively use LinkedIn, Facebook, Twitter, etc...continue to full post

Full post as published by Invent Blog on December 21, 2008 (boomark / email).

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