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: Real Lawyers : Have Blogs

Law blog belongs outside a website, law firm's brand notwithstanding

By Kevin OKeefe

I am absolutely lost on the argument that when a law firm is concerned about their brand, they may want to put their blog(s) in the law firm website. We work with hundreds of law firms and thousands of lawyers on blogs. Virtually all of those law firms are concerned about their brand. Each and everyone of their blogs is outside their website. Not because we tell them they have to do it this way. But because it's the right way. I've blogged about the point here and here. Key to these firms is first a blog design that compliments their other collateral, website included. Second and even more important is that these firms know that a professional service firm's brand is built upon a reputation - a reputation for being a thought leader and a reliable trusted authority in niche areas of the law...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 16, 2009 (boomark / email).