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Arbitration & Mediation

: Online Guide to Mediation

Blue for creativity, red for attention to detail: study shows effect of colors on brain

By Diane Levin

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Colors influence our ability to be creative or attentiveAccording to a study conducted by Juliet Zhu, professor of marketing at the University of British Columbia Sauder School of Business, colors can affect the brain, influencing our ability to attend to details or generate ideas. The study indicates that red increases attentiveness, and blue promotes creativity and brainstorming.

Remember that the next time you redecorate your mediation office.

Full post as published by Online Guide to Mediation on February 06, 2009 (boomark / email).

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