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Legal Marketing & PR

: Jonathan's Web Marketing Blog

The Stats That Count

By Jonathan Fashbaugh

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You might think that tracking your Web marketing campaign's success is easy. Am I on the first page, or not? That's a valid way of tracking results, but it's a gross measurement. Understanding that success comes from showing up on a large number of 1st-page listings, which keyword phrases are you tracking? Are you on the 1st-page for all of them? If not, which ones? Whether or not you're on the

Full post as published by Jonathan's Web Marketing Blog on February 01, 2009 (boomark / email).

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