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Media & Entertainment Law

: Sports Biz

Rugby Stars Get Naked for Powerade

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In a new ad campaign that's not likely to see the light of day in North America for a number of reasons, Powerade has decided that the way to combat Gatorade and promote its sponsorship of British Rugby Union is through women. Three stars of British Rugby Football Union are posing nude in various rugby poses in print and poster ads. I'm not much of a rugby fan so the names of the three stars are lost on me, but for those of you who are, or who live in the UK, they are: Paul Sackey, Steve Borthwick and Shane Williams. All three posters can be seen here.

Full post as published by Sports Biz on January 26, 2009 (boomark / email).

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