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Legal Marketing & PR

: Real Lawyers : Have Blogs

Social media more important than search engine optimization for lawyers

By Kevin OKeefe

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Social media, including blogs, Twitter, and social bookmarking websites is bringing profound change to lawyers' marketing on the Internet. Word of mouth marketing, the leading source of work for the best lawyers, is coming to the Internet. Search engine optimization is becoming less important. Until now, Internet marketing has been all about websites and search engine performance. If your website couldn't be found, spend money on search engine optimization. Still not found, throw money at legal directories like lawyers.com, Martindale.com, or FindLaw. Want to spend even more, throw money at sponsored links to your website on Google or banner ads at the legal directories. The majority of lawyer's Internet marketing to date reminds me of how we viewed lawyer advertising back in the 1970's when I went to law school...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 20, 2009 (boomark / email).

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