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Top 10 Marketing Blunders of 2008

By Larry Bodine, Esq.

From the Collateral Damage blog:

• Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
• Framingham State College  uses the word blah 137 times in a 312-word fundraising letter.
• Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
• Woolworths (UK) launches Lolita brand of beds for young girl
• JetBlue lives up to Southwest’s parody ad by charging for pillows.
• Russia uses smiling kids in tourism ad for war zone
• Residents of Lesbos sue those other lesbians over brand name
• Motrin gets headache from viral moms video
• Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
• Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards

Co-Branding That Shouldn’t Have Been

• Windows Vista toilet paper
• The Muppets appear on DVD for Law & Order: SVU
  
• Barbie® Rice Krispies® Treats
• P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)

The Alpha & Omega of Over-reaching

• God’s chosen racing team loses at the Indy 500
• “Pope’s Cologne Provides Solace to Grieving Widow”
• “Can Batman Teach Spiritual Truth?”
• Email service lets you taunt friends after The Rapture
• McDonalds compares Ray Kroc to Martin Luther King Jr.

Product Failure

• LifeLock ID protection service fails to protect CEO’s identity
• Anti-shark device found to attract sharks

The Penguins Of Irony “Oh NO You Din’t” Awards

• Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
• WaMu continues to send credit card offers after going out of business

 

Full post as published by Larry Bodine's LawMarketing Blog on January 20, 2009 (boomark / email).