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: Stephen's Lighthouse

Students and Video

Are you using video to attract student users? Reading these studies might help.

College Students Love their Video (YPulse)

College Students Watch The Most Video @ Mom & Dad's

Some highlights:

"While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video.

And more...

- 91% of students receive video links (vs. 75 percent of the general internet population)

- 83% of students send video links to others (vs. 57 percent of the general internet population)

- 40% of students rate videos (vs. 13 percent of the general internet population)

- 34% of students post comments (vs. 13 percent of the general internet population)

- 37% of students upload videos (vs. 13 percent of the general internet population)

- 47% of students post video links (vs. 10 percent of the general internet population)

- 14% of students paid for video (vs. 7 percent of the general internet population)"

"What are the top five sites college students visit to watch online video?

1. YouTube
2. ABC.com
3. Facebook
4. NBC.com
5. Google Video/Collegehumor.com (tied)

I'm guessing this demographic watches shows like Gray's and Heroes online. I don't think iTunes was mentioned as an option.

Where do college students log from on to watch online video?

At your parent's house - 21 percent
In your dorm room - 17 percent
In your off campus residence - 15 percent
At a friend's dorm room / residence - 14 percent
On campus grounds using a WiFi network - 12 percent
At the campus library - 8 percent
In a campus computer lab - 7 percent
In an Internet cafe - 3 percent
In a fraternity / sorority house - 2 percent

What kinds of video do college students watch?

Comedy/humor - 13 percent
Movies/TV - 13 percent
Music Videos - 12 percent
News - 11 percent
Sports - 7 percent
Commercials - 9 percent
Political videos - 8 percent
Animation/cartoons - 8 percent
Educational videos - 9 percent
Adult videos - 7 percent"

Follow the links to their event and SurveyU.

Stephen

Full post as published by Stephen's Lighthouse on January 30, 2008 (boomark / email).