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International Law

: Lightbulb IP blog

Outdoor advertising contract deals and statistics

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We're engaged in discussions with a client for its outdoor advertising technology. Our work has been to model and structure its commercialisation roadmap, business models, intellectual property and contracts. This requires understanding the law and business of outdoor advertising. The work triggered thoughts on why outdoor advertising is among the fastest growing advertising sectors in Australia and the United States. As a Sydney CBD commuter I'm personally aware of the French outdoor advertising company, JCDecaux. JCDecaux has a great business worldwide. It has 8,900 employees and is present in more than 50 other countries.

Full post as published by Lightbulb IP blog on January 14, 2009 (boomark / email).

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