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Web Page Tip of the Day ? Don?t Share Your ?Google Juice?

By nipper

This tip is mainly for those of you whom use Twitter and other social networking websites. I won’t bore you with a detailed explanation, but one of the ways that Google (et al.) ranks pages is based upon what websites link to it.  Inbound links are good.  See Google Webmaster Tools. When using Twitter, it is a popular practice to use an URL shortener like tinyurl.com or is.gd to make hyperlinks shorter (to stay within the 140 character message limit).  Example: The problem is that every time you use a URL shortener to link to your own website…that link (on twitter.com which is visible to Google) gives “Google Juice” credit to the URL shortener (e.g., is.gd) and not to YOUR WEBSITE.  Bad move. I mentioned this to Matt Buchanan recently and he suggested I look at Get-Shorty, a script you can install on your website to serve up short URLs...continue to full post

Full post as published by Invent Blog on December 31, 2008 (boomark / email).