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Planning a Blog? Don't Squander Your Google Link Juice

By Neil Squillante

In an excellent article entitled The Power of Google Link Juice, venture capital legend Fed Wilson writes: "I've thought about moving my blog from this lousy URL (avc.blogs.com) to something better. But I can never get past the google juice issue." In other words, thanks to years of quality inbound links, Google thinks so highly of Fred's blog that his articles often appear on Google's first page when people search for keywords in those articles. If he changes his domain name, much of his Google link juice will evaporate. What's the Lesson? Carefully choose your domain name for your firm's Web site and blog(s). They should reside at the same domain name (which does not mean they must reside on the same Web server). What Are the Consequences of Ignoring This Lesson? Let's look at an all-too-common example...continue to full post

Full post as published by TechnoLawyer Blog on June 10, 2008 (boomark / email).