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: Legal Marketing CanadaBlogging among top concerns of in-house counsel according to Lawyers Weekly article
By Doug Jasinski
According to a new Lawyers Weekly article on concerns of in-house counsel blogging is one of the top concerns of in-house lawyers in Canada. The article cites a qualitative survey conducted by public relations firm Fleishman-Hillard Canada Inc. of a small group of corporate counsel. While litigation concerns, governance, and regulatory issues all were cited higher than blogging, the numbers for blogs were still noteworthy. One third said they would monitor blogs and respond to inaccuracies; 20 per cent said they would take legal action in response to a blog; and fully 50 per cent said they were concerned about liability as it relates to blogging.
My thoughts: 1) it sounds like a very small survey, so take these numbers as very interesting, but not equivalent to the findings of a large empirical study; 2) the concern about blogs suggests to me that blogs are without question now on the radar of corporate counsel but not yet well-understood, and 3) there is an opportunity here for tech-savvy law firms that understand the blogosphere to create a new niche in advising clients on "blog law".
Full post as published by Legal Marketing Canada on January 15, 2007 (boomark / email).
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