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"Online reputation management"

By Lawrence B. Ebert, Esq.

Of a href="http://www.securinginnovation.com/2008/12/articles/ipcom-inc/companies-in-conversation-on-twitter/"recent text/a iIn today's online social media world, businesses of all shapes and sizes must actively participate in online reputation management/i, IPBiz thought of various back-and-forths on blogs as better examples of "reputation management" than examples from business. For example, a criticism on a href="http://www.truthonthemarket.com/2008/12/17/fool-me-once-shame-on?shame-on-you-fool-me-you-cant-get-fooled-again/"truth on the market/a:br /br /iDoes it bother you to lie like this? Adam Smith was talking about paper currency versus specie, not about preventing commercial banks from owning investment houses.br /br /Credit default swaps are still not tanking. The housing market did not collapse until Fannie and Freddie, the GSEs, did.br /br /So much for a blog with ?truth? in the title./ibr /br /evoked a quick response:br /br /bLie? With all due respect, if you read it again you?ll see that?s not the message of the post./bbr /br /A much faster response than LBE ever received from a href="http://ipbiz.blogspot.com/2008/09/must-to-avoid-when-in-baltimore.html"the Homewood Suites/a. The nonresponse in the latter case hardly is an example of ithe only way to control what people say about your company is to be part of the conversation. /ibr /br /IPBiz also thought of the tagline: a href="http://www.nysd.uscourts.gov/courtweb/pdf/D05TXWC/05-06808.PDF"Are you getting VACuumed by your current wound drainage company?/a at issue in KCI v. BlueSky.br /br /***In passing, note also the various responses of IPBiz to "Masnick-isms"--br /br /http://ipbiz.blogspot.com/2008/12/techdirt-on-patent-reform-on-dec-15.html [Mike, at TechDirt, made comments below, but provided no citations to back up his statements.(...)]br /br /http://ipbiz.blogspot.com/2008/04/patent-reform-2008-as-house-of-mirrors.html [It's self-evident that Mike confused what Jon Dudas said [more bad applications lately but, don't worry, we are rejecting them] with what Jaffe and Lerner said [USPTO and courts are allowing bad (issued) patents]. Jon Dudas is definitely NOT saying the USPTO is approving tons of bad patents, which IS what Jaffe and Lerner were saying. ]

Full post as published by IPBiz on December 18, 2008 (boomark / email).