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: Larry Bodine's LawMarketing Blog

Latest Issue of ORIGINATE! Newsletter Now Available

By Larry Bodine, Esq.

p table cellspacing="0" cellpadding="0" border="0" tbody tr td valign="top" table cellspacing="0" cellpadding="0" border="0" tbody tr td valign="top"embfont color="#0000ff"NEW! /font/b/emDownload a PDF of the Complete Newsletter/td /tr tr /tr tr td valign="top" pfont color="#0000ff"Subcribers can now receive each month's issue as a PDF document./font/p /td /tr /tbody /table pa class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=233"strongAbout this Issue: /strongUsual and Customary Practice/a/p /td /tr tr td valign="top" pNow, as next year beckons, itrsquo;s time to turn good ideas into action, making them your usual and customary practice. This issue offers suggestions from lawyers and experts that are put to effective use every day. Donrsquo;t wait to make them a habit for you./p /td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=243"emfont color="#ff0000"Lead Article:/font/em Case Study - Young Lawyer Shows Five Ways to Build a Team of Allies to Make Your 2009 a Success/a/td /tr tr td valign="top"img height="55" alt="" hspace="4" width="42" align="left" vspace="1" border="1" src="http://www.pbdi.org/content/Newsletter/MikeCummings55.jpg" /There is one trait that distinguishes the best from the average in business development, according to strongMichael Cummings/strong. Thatrsquo;s the commitment to building relationships. And itrsquo;s not hundreds of relationships, but a core of quality ones that make the difference in a career. Herersquo;s what one lawyer did with five types of allies, and a checklist of actions for January so you can start doing the same. br / nbsp;/td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=240"Premeditated Business Development: How it Can Work for You or Against You/a/td /tr tr td valign="top" pimg alt="" hspace="4" align="left" vspace="1" border="1" src="http://www.pbdi.org/Content/Newsletter/LarryBodine55.jpg" /Lawyers in smaller firms are successfully luring away prize clients of large law firms by using what Larry Bodine calls premeditated business development.nbsp; Especially during the recession, one enterprising way to prosper is to take advantage of weaknesses in the relationships between competing law firms and their clients. Here's how this can work for you or against you./p /td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=242"Rx for a Growing Practice: What Your Doctor Could Tell You about Business Development/a/td /tr tr td valign="top" pimg height="55" alt="" hspace="4" width="42" align="left" vspace="1" border="1" src="http://www.pbdi.org/content/Newsletter/SchneiderB55.jpg" /What can a psychiatrist, the Snore Doctor, and a Wandering Surgeon tell you about business development? Quite a lot, according to bBarry Schneider/b. Here he takes some good lessons from a few smart doctors and shows how they can better your business development ndash; though improved contact-making, offering services so people care about them, and growing your referrals. br / nbsp;/p /td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=237"Get the Words Out; Get the Names In - Speaking and Writing with a Purpose/a/td /tr tr td valign="top"img height="55" alt="" hspace="4" width="42" align="left" vspace="1" border="1" src="http://www.pbdi.org/Content/Newsletter/Havens42.jpg" / pemThird Stage of the 12 Step Pipeline:/em In his ongoing series about managing your sales pipeline, strongAndy Havens /strongturns tonbsp;the use of public speaking and article publishing as a means of building up a set of prospects. From a business development perspective, your aim in these activities is to build up a solid, orderly database of contacts. Herersquo;s how to do it.br / nbsp;/p /td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=239"Clients at the Gate: Why You Canrsquo;t Afford to Keep Your Colleagues a Secret Anymore/a/td /tr tr td valign="top" pimg height="55" alt="" hspace="4" width="42" align="right" border="1" src="http://www.pbdi.org/content/Articles/DarrylCross55.jpg" /Lawyers have a lot of reasons to keep from introducing their colleagues to a client. But one big reason to do all you can to cross-sell: the frustration your clients are expressing. strongDarryl Cross /stronghears them complaining about gates that seem to be closed to them, limiting access to all the talent within your firm. And he explains what you should be doing instead./p pnbsp;/p /td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=238"Let Your Presentations Come to Life/a/td /tr tr td valign="top"img height="55" alt="" hspace="4" width="42" align="right" vspace="1" border="1" src="http://www.pbdi.org/Content/Newsletter/Raasch42.jpg" /img height="55" alt="" hspace="4" width="42" align="right" vspace="1" border="1" src="http://www.pbdi.org/Content/Newsletter/hughes%20color55.jpg" /Avoid the painful death of so many talks. strongSteve Hughes /strongcautions how to perk up the impact of your speeches or presentations so you can get your message across effectively. nbsp;As reported by Janet Ellen Raasch, he explains how to get the reception you want by delivering the right content and then using these techniques so you donrsquo;t blow it.br / nbsp;/td /tr tr td valign="top"a class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=241"Top Ten Networking Tips for Lawyers/a/td /tr tr td valign="top"img height="55" alt="" hspace="4" width="42" align="right" vspace="1" border="1" src="http://www.pbdi.org/Content/Newsletter/Burke%20-%20bio42.jpg" /Sometimes the most valuable marketing you can do is to go back to the basics. You donrsquo;t need to be told these things, like wearing your galoshes in the cold and snow, and yes, yoursquo;ve probably heard many of them before. However, admonishes strongChristy Burke/strong, have you made these ten networking tips a habit yet?br / nbsp;/td /tr tr td valign="top" pa class="Originate" href="http://www.pbdi.org/Originate/default.asp?Action=GetDetailsamp;ArticleID=244"Marketing Tip: Crafting the Perfect Case Study...and Why/a/p /td /tr tr td valign="top"img height="55" alt="" hspace="4" width="42" align="right" vspace="1" border="1" src="http://www.pbdi.org/content/Newsletter/MikeCummings55.jpg" /There is no more powerful way to market yourself than through a case study of what yoursquo;ve done for a client. But you want to make sure you get the most out of it. So keep in mind why the case study carries such power, asserts strongMichael Cummings/strong, and give yours this six-step structure for the greatest impact./td /tr /tbody /table /pimg src="http://feeds.lexblog.com/~r/LarryBodineLawMarketingBlog/~4/489171202" height="1" width="1"/

Full post as published by Larry Bodine's LawMarketing Blog on December 18, 2008 (boomark / email).