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Criminal Law

: Crime & Federalism

Influence in Action

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My phone rings.  It's my spouse.Me: Hey, babe.Her: Our mail man just left us a nice card.Me: That was nice.Her: We should get him something.Me: [laughing] You know what he just did, right?  He gave us a card hoping we'd give him a tip.  It's the recriprocity principle.Her: Well, it worked.  Let's get him something.Probably the best book I've ever read was Influence: The Psychology of Persuasion.  I read in in '99, and a decade later, still notice the principles it identified in action.  You can purchase a used copy from Amazon.com for less than ten dollars.

Full post as published by Crime & Federalism on December 17, 2008 (boomark / email).

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