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Plug (In) for a Buddy--contact management software

By Stephan Kinsella, Esq.

My friend Misty Khan has a good interview on Startup Houston about her company, Advena Artemis, and the launch of her software, HuntressPro. It's an Outlook Add-in for sales contact management. It "provides contact management functionality such as call lists, referral source tracking and sales activity reporting". Up to now she's being doing customized versions of Huntress for customers, and is now releasing a downloadable software package with various optional plug-ins specific to various industries (e.g., for realtors). I know several customers of her earlier customized version in Houston and they all seem happy with it. (Competing products include ACT, etc., but Huntress has some advantages over it.) I've begun to experiment with it myself even though I'm not in sales, because it will be useful for some of the legal treatise editing work I do where I need to routinely contact or "touch" dozens of authors around the world for different phases of the publishing (initial contact; followup for due dates, etc.).

Still, though I'm finding a way to use it for my own non-sales need, HuntressPro is ideal for salespeople and sales teams who want to manage their follow-ups, contact information and sales activities directly from Outlook. It basically turns Outlook into a proper contact management software (what some people call "Customer Relationship Management," or CRM). I highly recommend any sales professionals give this a gander.

If any of you know any salespeople or companies with sales forces that might benefit from this, feel free to pass this on. Check out the interview for more info.

Full post as published by KinsellaLaw Web Log on September 14, 2007 (boomark / email).