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International Law

: marketingLEGAL

Mais sobre os clientes contra-atacam

By Marco Antonio

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Acabei de ler um post da Amy Campbell onde ela fala da palestra que um representante da ACC (vide post anterior) apresentou na reunião do capítulo de Boston da Legal Marketing Association. Pelo visto o pessoal da ACC está divulgando bastante a iniciativa de buscar maior valor junto aos escritórios de advocacia. O post em si não traz novidades, mas reforça o fato de que existe uma desconexão entre escritórios e departamentos jurídicos que precisa ser recuperada.Segue um trecho que gira em torno de um dos principais fatores por trás da iniciativa:?As a manager of my client?s legal spend, I...

Full post as published by marketingLEGAL on November 26, 2008 (boomark / email).

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