Legal Marketing & PR

November Issue of Originate Focuses on How Economy Affects Law firms

By Larry Bodine, Esq.

It's crunch time in both the legal business and the economy at large. In the newest issue of Originate! - the business development newsletter - we offer many basic, but powerful, ways to make a difference in your business development so you can stay ahead of the turmoil – from advice by general counsels to simple plans of action to knowing how to connect with a prospect. Sometimes it's the little things that count.

Lead Article: What General Counsels Like and Don’t Like About Their Lawyers…and Why You Should be Asking How You're Doing

Recent research, according to Martha Cusick Eddy, shows that only 25 percent of general counsel rated their relationships with their lawyers as an “A.”  In eight key areas, as reported by Janet Ellen Raasch, Cusick Eddy explains what clients like and don’t like about their lawyers. Ultimately, though, it’s the disconnect between a client’s expectations and your delivery of service that causes the most trouble. That’s where a program of client interviews and surveys can help.

Quick Start Your Personal Business Development Plan

Even in difficult economic times, there are opportunities galore, according to Larry Bodine, Esq. But what’s your best plan of action? Here’s a quick start plan that can fill up several hundred hours of business development time over the next year. And it’s one grounded in client relationships, your existing networks, and face-to-face meetings.

The PR Multiplier: Five Ways to Keep a Good Flow through your Sales Pipeline            

Second Stage of the 12 Step Pipeline: In his ongoing series about managing your sales pipeline, Andy Havens turns to the power of Public Relations to build awareness. Here are five good ways you can multiply the value you gain, mainly through knowing how the media work and improving relationships with them.

Why Thelen Failed – And How You Can Avoid the Same

Are you doomed to fail in the current economic climate? Barry Schneider looks at some underlying causes of the Thelen Reid collapse in the words of one insider, observing why these can be so damaging, and proposes what you can do individually and within your firm to avoid the worst.

To see the entire issue online visit http://www.pbdi.org/originate/.

Full post as published by Larry Bodine's LawMarketing Blog on November 21, 2008 (boomark / email).