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Intellectual Property Law

: IP Spotlight

What every marketing department needs to know about trademarks

By Jim Singer

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Mike Rule of Pepper Hamilton LLP recently wrote an article titled “Marketing vs. Legal: The Internal Battle over Trademarks in Today’s Business Climate”.  The article addresses the tension between marketing departments, who may devote a significant amount of  time and resources to a new ad campaign, and legal departments, who can be viewed as overprotective and unrealistic.  As [...] read more

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Full post as published by IP Spotlight on November 17, 2008 (boomark / email).

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