Practice Management

Oh goodness, the things they do not teach new lawyers in law school.  One issue will prove tantamount to any new lawyer -- how to make yourself known, and get clients in your front door.  It is tantamount because you are not going to get known if you cannot get information about yourself and your practice before the public cheaply.  Also, without the first you do not have the possibility to make a living -- you know, that little thing called legal fees.

When my father-in-law was licensed to practice law you got your name out by joining organizations, running for local office, and meeting people.  This is still an option but it is harder to do in every increasing markets and with ever increasing competition.  Also, such broad identification was successful back then because a lawyer was simply a lawyer and that is how they marketed themselves.  We now live in an age of specialization with specific category of people we need to know in order to succeed.  I short, we do not need to know everybody, and everybody does not need to know us.  We just need the right people to know us at the right time.  It is rather perplexing.

When I was licensed I did it through overwhelming advertising -- TV, newspaper, inserts, direct mail and phone books.  That is either out of reach for most of you and it is both costly whether it works or does not work.  I was none to popular either with my colleagues.

Today offers a reasonable hybrid.  It concerns itself with websites and blogging.  You can probably go as far as to call it social media.  It allows you to reach out and gain acceptance over time.  It gives you a degree of authority on which to build your practice.  Blogging as well gives you research opportunities to learn what you are doing.  Just as important in the old meet and greet category of our fathers, which is still effective, it gives you a hub (a greeting card or place if you will) to refer these people to (1) learn more about you and your practice area, and (2) easily refer you cases.  But you have to control your image, your brand (to use an aging term), and your message.  The question is how?

But, let us face facts.  Although it is relatively cheap, there are unwritten rules that need to be followed to achieve a degree of success.  Anybody can blog and anybody can throw their mug up on a website, but that does not make it effective.  Although not overly expensive, not all of us have the requisit knowledge to put it all together presently.

Nobody knows these rules better than Grant Griffiths.  He is now a recovering lawyer, but he is the founder of G2WebMedia and other companies, such as Home Office Warrior.

Now he is going to be answering your questions in a teleseminar for SuccessfulSOLO.  The good news is that it is FREE.  Who gets to hear and pick the mind of someone who knows what you need to know for FREE.  It is not often.  I very much encourage you to go online and register now.  JUST CLICK HERE.