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Lawyer SEO junkies like crack cocaine addicts

By Kevin OKeefe

LexBlog's VP of Client Development, Kevin McKeown, asked me this morning how I bring lawyers down from their SEO fixation. Thought I'd share with you what I shot to McKeown. Lawyers addicted to SEO are like crack cocaine addicts who need to get their fix. Don't care how, from whom, or at what price. Just give my fix. As a result they get hooked up with crack cocaine dealers dressed up as SEO consultants - not a good crowd. Effective blogging on a legal niche propels a lawyer to the top of the Google search results. And not just on what they do and their location, ie, Palm Springs Estate Planning Lawyer, but also for terms on which thousands of people search, ie, living will, estate tax etc. No question, effective blogging gets you found on Google...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 04, 2008 (boomark / email).