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Legal Marketing & PR
: Real Lawyers : Have BlogsExisting law blogs on your intended topic don't preclude blogging success
By Kevin OKeefe
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Lawyers and law firms often decide what area of law to blog on based on whether other lawyers are already blogging on the niche being considered. The logic goes there are already a couple successful law blogs on the topic, it's too late for us.
The latest discussion on the topic arises in comments to a recent blog post of mine. Seattle attorney, Dan Harris, publisher of the China Law Blog, one of the most widely read law blogs, comments that it may be rough sledding if you're trying to break into an area with a number of existing good law blogs.
The reality is that if there are already 100 blogs out there on employment law and 10 of those already have a really good following, it is going to be very very difficult for the newbie to get an audience...continue to full postFull post as published by Real Lawyers : Have Blogs on November 03, 2008 (boomark / email).
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