Law Students

I often "wax poetic" about the power of enabling technologies with respect to exploring revenue opportunities that were simply out of reach in the past for most small to medium size businesses. I remain a believer. We use these technologies on a daily basis to expose our services to hundreds of prospects a month. Prospects that we could not have (cost effectively) reached without Search and online marketing.

However, all things being equal (e.g. no recession), the "power" of these technologies is a promise that is too foreign for the masses of small entrepreneurs. No more. Entrepreneurs (read attorneys, doctors, plumbers, electricians, and "Indian Chiefs" etc.) clearly understand that saving a dollar is the same as earning a dollar. There is no need for calculus, basic addition and subtraction suffices. In a world where aggregate demand is falling (sharply) there will be a global movement to reduce operating costs.

What will drive "cloud computing" is not the "power" to grow revenue (although it clearly exists), but rather the "power" to save your business by reducing your cost structure.