Legal Marketing & PR

Law is a Business

By Edward Poll, J.D., M.B.A., CMC

The Business of Law® is not a generic term. In 1995, lawyers did not think they were in a business, let alone a service business. And I was successful in my application to register this as my mark.

Today, lawyers in the large law firms understand that law is an honorable profession, but is also a business.

Peter Zeughauser in the ALM Law Firm Leaders conference said that the AmLaw 100 revenues are $64.5 B. That’s BILLION dollars. And 3 firms account for 10% of that number; that “profits” (why are we talking about profits if we’re not in business?) increased 8.7% in 2008, ranging from a low of $410,000 to $4.95 million.

Full post as published by Law Biz Blog on October 29, 2008 (boomark / email).