Legal Marketing & PR

Last Chance to Register: Getting Client Feedback to Generate More Business

By Larry Bodine, Esq.

To get more files from clients, lawyers need to know what is happening at their businesses.  To get this key business development information:

• More than 50% law firms conduct client surveys.
• 63% of law firms say client satisfaction surveys are their most effective business development tool.

Click here to register today.  Registration fee is $149 per connection.

Reprising their standing-room-only presentation at the Chief Marketing Officers' Forum in New York, experts Patrick Lamb, Esq. of the Valorem Law Group in Chicago and researcher Chuck Lowry of ALM Research in New York describe how client feedback equals new business.

WHAT YOU'LL LEARN:

• How to expand current work for clients by getting their feedback. Your firm can't meet a client's needs with legal services if you don't know what their business issues are. Law firms need to join the ranks of publishers, retail corporations and other professionals to discover what they want to buy. What large firms do in comparison to smaller firms.
• How frequently firms conduct client feedback surveys.
• Why law firm conduct feedback surveys.
• How to overcome internal resistance to client satisfaction surveys.  Nay-sayers typically argue that deeper contact with clients will only prompt them to complain about the firm's fees.  How wrong they are.
• Dispelling misconceptions about feedback surveys.
• What business development opportunities the surveys present.

Corporate General Counsel have a genuine interest in providing feedback in a setting where they have been expressly asked to offer their opinion rather than in the context of making their comments in an unsolicited manner. Regarding the best approach for feedback, one GC said, “I think coming and asking directly, ‘How are we doing?’ is a good way to do it.”

Click here to register today.  Registration fee is $149 per connection.

Full post as published by Larry Bodine's LawMarketing Blog on October 20, 2008 (boomark / email).