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Legal Marketing & PR

: Real Lawyers : Have Blogs

LinkedIn for lawyer marketing works big time

By Kevin OKeefe

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LinkedIn works for lawyer and law firm marketing. No question about it. I have heard from lawyers and legal marketing professionals on listservs and during live presentations that they can not measure the ROI from the use of LinkedIn. 'No one has ever contacted me or a lawyer from our firm solely because of LinkedIn. LinkedIn is a waste of time.' Get real. If people check out third party sources when buying a replacement dishwasher for their kitchen, don't you think prospective clients Google your name when considering hiring you? Don't you think they check the leading directory and social networking site for professionals? These folks are not looking for your web site or Martindale-Hubbell Bio anymore than people are looking for independent info from the Maytag website when evaluating the merits of buying a Maytag dishwasher...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 20, 2008 (boomark / email).

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