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As noted by Marty Schwimmer's Trademark Blog, it didn't take long for some enterprising individual to turn John McCain's questionable choice of words in reference to Barack Obama at last night's second Presidential debate into what could turn into a nice little business (for a few news cycles anyway). Nor did it take long for some creative individuals to put up a webpage and Facebook page in honor of "That One."

And it will probably comes as no surprise to discover in about two weeks that someone filed an application to register the mark "THAT ONE" for clothing within hours of the debate. Of course, I won't even get into the inevitable ornamental/decorative refusal such an application is likely to encounter.

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