Intellectual Property Law

TRADEMARK ENFORCEMENT IN THE VIRTUAL WORLD

By Mark J. Sever, Jr.

With the ever increasing popularity of virtual worlds such as Second Life, trademark owners need to be aware of both the opportunities and challenges that their brands may face in these newly emerging markets. As a trademark owner, if you choose to conduct business in the virtual world, be aware that all of the attendant concerns of brand reputation and disparagement you face in the real world, such as counterfeiting, copyright infringement and misappropriation of property, translate into the virtual space. (more…)

Full post as published by A & G IP on February 07, 2008 (boomark / email).