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FindLaw scores low on the 'Truth-O-Meter'

By Kevin OKeefe

FindLaw Lawyer Marketing was caught selling links to law firm websites, a violation of Google's guidelines and a practice considered unethical SEO - search engine optimization, last month. Rather than acknowledge its errors, FindLaw responded that it did not sell links to law firm websites. FindLaw said the story of selling links arose out of FindLaw sales literature leaked to the public about a FindLaw product called SEM - Corporate. It was that product purportedly pitched by FindLaw to corporations such as Avvo and JD Supra which which involved the sale of links. Typical of FindLaw's response given to lawyers, its employees, and the media, including the Wall Street Journal, is this statement given by this from John Shaughnessy, a spokesman for FindLaw, to the National Law Journal's Pamela MacLean...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 30, 2008 (boomark / email).