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Law Blogs: 'The Great Equalizer' : Wisconsin Bar Magazine

By Kevin OKeefe

UW Law School's Bonnie Sucha reports this month's edition of the Wisconsin Lawyer, the state's monthly bar magazine, has an excellent article on blogging. And who am I to disagree with Bonnie's assessment of the article. I wrote it. The essence of the four page article is blogs as a 'new' tool advancing an 'old' marketing method. More lawyers now are using law blogs to enhance their reputations, showcase their expertise, and bring in business the old-fashioned way - by fostering discussion within a network of potential clients. Among other topics, the article covers: Blogging the right wayFocusing on a nicheBlog design and user interfaceThe art of bloggingGrowth in legal blogging The article is associated with a keynote presentation I'll be making on blogging at a Wisconsin Bar Association Conference in Wisconsin Dells on October 23...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 22, 2008 (boomark / email).