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Revisiting the 'Intention Economy' : The case for lawyer blogs

By Kevin OKeefe

Doc Searls, co-author of The Cluetrain Manifesto and widely-read blogger and a columnist, revisits the 'Intention Economy' in a post this morning. The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don?t need advertising to make them. The Intention Economy is about markets, not marketing. You don?t need marketing to make Intention Markets...... The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers) and not just ?branded? by sellers on the minds of buyers like the symbols of ranchers burned on the hides of cattle...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 14, 2008 (boomark / email).