Labor & Employment Law

Product Marketers For Aciphex Need a Cunning Linguist

By Dobin & Jenks

This has nothing to do with the law, but everything to do with how I see the world. As I was backing my car out of the driveway, I heard an ad on the radio for a product called "Ass effects". I assumed that it was a gag ad on the talk show I like.

It wasn't. There is a heartburn remedy called Aciphex that is a heartburn remedy. Apparently, the folks developing the name didn't account for the potential for a regional pronunciation which, instead of pronouncing the "i" as "ih", the "i" is pronounced as "uh", thus giving us "ass effects".

Just thought I would share that with you.

That's the windblown view from The Law Planet, Jupiter, Florida.

Full post as published by The Law Planet Blog on September 11, 2008 (boomark / email).