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Intellectual Property Law

: Intellectual Property in Canada (ipblog.ca)

Green Shift: The Politics of Brands

By Richard P.W. Stobbe

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When the Liberal Party decided to brand their environmental policy earlier this year, they picked the name “Green Shift” …and walked right into a trade-mark lawsuit.  The mark GREEN SHIFT was already in use by a Toronto environmental consulting company.  The company promptly fired off a cease-and-desist letter, followed up by a trade-mark infringement suit in [...]

Full post as published by Intellectual Property in Canada (ipblog.ca) on September 09, 2008 (boomark / email).

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